I love David Wolfe's article about how older consumers are basically ignored, on his blog, Ageless Marketing.

David, a marketing expert, hits a major point that has been starling to me.

Marketers generally quit marketing to you around age 47. That's because Madison Avenue thinks you're dead at 50.

Well, I've got news for them.

I'd like to start with what used to be one of my favorite stores, Talbots. I started buying my clothes there in high school.

I don't know, but it seem like it's a whole lot easier to keep the customers you've got than to go out and start reeling in new ones. I was already sold on the brand. But what do I know? I'm dead.

And no, I'm not interested in really anything in their 'strange' new catalog I received in the mail yesterday. They might as well save their postage.

Why? The clothes are ugly.

There, I've said it.

Perhaps another reason why some of us over 50 are not buying as much of the latest fashions, is we're bored. You see, we've worn those clothes before- back in the 70's. Is that really progress?

Is it still smart to write us off, Madison Avenue?

But go right ahead. It's fine with me. 50 years worth of irritation and shouting and screeching and standing on your heads to get my attention is about all this baby boomer can take. So now I just punch the mute button.

But here's another theory. Maybe we're getting smarter. We buy what we need, not what anyone else tells us we need. We also buy what we want. If that's a new garden hose, so be it.

It's so freeing.

Besides, more and more of us seem to be getting very interested in investments and retirement. Suddenly Municpal Bonds is the exciting subject you talk about while you're walking around the lake. Who would have ever thought?

What do you think? Are you as feed up with Madison Avenue as I am?

Or am I just having a bad hair day and I'm taking it out on those poor advertisers from New York City who don't want to sell to the lady in Nashville anymore- and I'm just hurt about that?

Write in and let us know your thoughts.
And stop by David's very excellent blog and read The Hobgoblin of Lazy Marketing and Research Minds

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