I love David Wolfe's article about how older consumers are basically ignored, on his blog, Ageless Marketing.

David, a marketing expert, hits a major point that has been starling to me.

Marketers generally quit marketing to you around age 47. That's because Madison Avenue thinks you're dead at 50.

Well, I've got news for them.

I'd like to start with what used to be one of my favorite stores, Talbots. I started buying my clothes there in high school.

I don't know, but it seem like it's a whole lot easier to keep the customers you've got than to go out and start reeling in new ones. I was already sold on the brand. But what do I know? I'm dead.

And no, I'm not interested in really anything in their 'strange' new catalog I received in the mail yesterday. They might as well save their postage.

Why? The clothes are ugly.

There, I've said it.

Perhaps another reason why some of us over 50 are not buying as much of the latest fashions, is we're bored. You see, we've worn those clothes before- back in the 70's. Is that really progress?

Is it still smart to write us off, Madison Avenue?

But go right ahead. It's fine with me. 50 years worth of irritation and shouting and screeching and standing on your heads to get my attention is about all this baby boomer can take. So now I just punch the mute button.

But here's another theory. Maybe we're getting smarter. We buy what we need, not what anyone else tells us we need. We also buy what we want. If that's a new garden hose, so be it.

It's so freeing.

Besides, more and more of us seem to be getting very interested in investments and retirement. Suddenly Municpal Bonds is the exciting subject you talk about while you're walking around the lake. Who would have ever thought?

What do you think? Are you as feed up with Madison Avenue as I am?

Or am I just having a bad hair day and I'm taking it out on those poor advertisers from New York City who don't want to sell to the lady in Nashville anymore- and I'm just hurt about that?

Write in and let us know your thoughts.
And stop by David's very excellent blog and read The Hobgoblin of Lazy Marketing and Research Minds

Popularity: 13% [?]

• 5 Innovations Senior Citizens Will Want in Future Cars What will aging seniors need  and want the most in future cars?Here is our  list of  the  5  most important improvements we believe  cars of the future should have in order to make driving safer and easier for older people. 1. Better visionWe need to be able to see all around the car, back and front.  The cars should have......
• Last Titanic Survivor, Millvina Dean, Dies at 97 /caption] The last Titanic survivor, 97-year old Millvina Dean, has died. She also had the distinction of being the youngest passenger aboard the ill fated ship when she boarded it at age 8 weeks. Ms. Dean had a third class ticket  and was lifted into a lifeboat in a......
• How Will Wall Street Credit Mess Affect Us and the Elderly? Vicki Crawford of the Naples News has an excellent commentary about the current Wall Street credit mess and economic crisis. She writes, " Loan sharking is illegal, but some financial institutions appear to get away with antics that would make a crook blush..." I'll agree. Out of all of......
• How to Manage Your Parents' Money CNN Money has an excellent article about helping your aging parents manage their finances. It is far better to have a plan now so that you can get the necessary financial tasks done later, the article emphasizes. Yvette Mesquita is an example of a middle aged daughter helping her 71-year-old......
• Doubt Cast on New Alzheimer's Drugs  Do the new Alzheimer's drugs really work?Apparently not, according to some recent Italian studies.Three drugs, Aricept, Exelon, and Reminyl are being prescribed to patients who are in the  mild to moderate stages of Alzheimer's.But these drugs  are also being prescribed for people who have pre-dementia.  Such prescriptions are referred to as "off-label".Off-label......

• Make Money - How To Make Money Blogging Make money blogging is very popular on the Internet because blogs are the main core of the Internet communication, marketing and advertising often called Web 2.0. Since a blog or weblog requires significant effort, time and also money to become known on the web and gain traffic from real......
• Own Business In The World Web System The internet as the new technological novelty of the century is used already not only as the mean of communication or the source of useful information. Very often in the modern society, people are using the internet as the place of work. It is quite equitable niche of gaining for......
• A Simple Solution - How To Make Money Online For many people trying to make money online is a mystery The allure of online marketing can be intoxicating after all who doesn't want to make money online from their home computer.  98% of the people who are trying to make money online are affiliate marketing newbies.  The first thing......
• To Make Money On The Internet You Have To Get Up And Get To Work What I am discovering is many people who claim to want to make money online really do not want to work. What they really want is an easy way to get money from the Internet without doing anything. I would say to make money on the internet you have to......
• Swango - Online Clothing Swap Where Everything Is 99¢. Are you truly frugal? Do you buy your clothes second-hand? If you are not into buying clothing at full retail price and enjoy thrift store shopping instead, you should probably check out Swango.com. They are an online clothing swap where every single item is only $0.99 - much less than......